Questions:

Answers:

What would constitute a perfect day for you?

A perfect day for me is framed with a wonderful morning and evening routine. Rising around 6 am. My morning routine includes meditation, deep diaphramatic breathing, gentle stretching and 5 minutes of laughter with my laughter buddy. Before bed, I have a similar routine to calm my energy. This daily routine helps keep my energy grounded and sets me up for success. Home-made delicious healthy food throughout the day to nourish my body.A walk in the forest, time on my rebounder and finally an infrared sauna to round out my self care.

Pitch your business to a complete stranger who knows nothing about your industry.

Ever heard that laughter is the best medicine? It is scientifically proven to be true. Laughter gets us out of stress and into joy by changing the chemistry in our body. When stressed, we secrete cortisol and adrenaline. When laughing, we get our dose of dopamine, oxytocin, serotonin and endorphins. We are in charge of our own pharma. Corporations are using laughter wellness programs to boost morale and team building. Laughter breaks down barriers for clearer communication. When we laugh, we raise our vibration. Creativity increases as does our overall experience in life.

How does building your profile help in your day to day business?

Staying present online is essential in today’s market. Without a digital presence, one becomes a digital ghost. In order to attract new opportunities, I offer a free weekly online laughter club so people can experience the magic of laughing for the health of it. Keeping top of mind is important in today’s busy marketplace. We are bombarded with thousands of messages daily. Our conscious brain can only process so much. The rest is filed away. Marketers used to suggest that people had to see or hear about your product/service seven times before buying. It is likely many more times today. Check out my Fun Fab Friday video series to get a glimpse. www.cathysclub.com/fabfri

Which entrepreneur, living or dead, would you most like to have dinner with and why?

I would love to dine with American microbiologist, vermicomposter and environmentalist, Mary Appelhof. Mary wrote the book, Worms Eat My Garbage in 1982. It’s the 20th anniversary of Cathy’s Crawly Composters and I continue to meet folks who have not heard of the concept of vermicomposting. I can only imagine how challenging it was in the eighties to suggest a worm bin in the kitchen to manage food scraps and paper. I wonder how she was able to overcome the negative resistance to her idea of indoor composting. What advice would she offer to help shift people perspective on worms? Worms are going to play an ever increasing role in waste management, soil production and therefore food security.

What skill have you developed since leaving formal education that has been most useful in your career?

Since leaving formal education I have taken a deep dive into why laughter is the best medicine. The ability to laugh at myself when I’ve made a mistake or erred helps me get out of stress and come up with solution. Our brain requires 25% more oxygen than the rest of our body. When laughing we are exhaling and emptying our lungs of stale air. We will need to take a deep breath in of fresh air to continue Ha Ha’ing. Since stress is related to over 90% of today’s ailments, if we manage our stress, we can manage our life.

What are your clients really buying? (the feeling beyond the product or service you provide)

After spending time with me, people feel more energized, lighter and in a better mood. Laughter is a very high vibration energy. I help people get out of stress and into joy. When we laugh we shift our energy up. We become totally present. Living in the moment is the only way to have a more peaceful, joyfilled life. Laughter brings us there.

What is your number one hack for getting yourself motivated when things seem hopeless?

Laughter is my go to hack for getting myself motivated. When we laugh, we secrete the love drugs; dopamine, oxytocin, serotonin and endorphins. These chemicals help us feel better. When we feel sad, depressed, anxious, frustrated, hopeless and other low vibrating energies, we secrete stress hormones; adrenaline and cortisol. Laughter changes everything. As a Laughter Yoga Teacher, I incorporate tapping, brain gym and other healing modalities to get out of stress. Hope is restored as our brain becomes oxygenated. Neurons firing as we come up with better solutions.

What is your best advice for people on how to recruit great team members?

In order to recruit great team members, it is essential to be clear on the purpose for creating the team. What is required of the position and what part the team member will play? Be clear on what you want and what is to be accomplished. Operate with honesty and integrity. To avoid confusion with requirements and commitments have an outline of expectations. A well rounded team includes a variety of personalities and skills. Attract the people you need with well defined intentions.

What do you wish your prospects would understand before they talk to you?

I wish my prospects understood that the laughter movement is here and it’s real. If people understood the value of adding laughter to daily life, they would do it for the health of it. Without awareness, action is impossible. Ha ha if you do not know about the benefit of laughter, you are not doing it. When the concept is understood, the practice is easy. Laughter is a universal language, no words required.

What coming technological advancement do you expect to have the biggest impact on your business?

New technologies make it possible to share laughter wellness with a wider audience. The ability to connect online provides an incredible opportunity to learn laughter yoga from the comfort of our own homes without the need to travel. Attending a laughter club has never been easier. Teaching laughter yoga online was not an option prior to March 2020. Online training has made learning about this simple skill more accessible. Want to experience the magic of laughing for the health of it? Join me Tuesdays at 9:30 am Eastern Time; details here www.cathysclub.com

What misconception do people outside of your industry hold about it?

‘Laughter is the best medicine’ is an universal expression. People outside the laughter wellness industry may find this simple approach to de-stress and feel better too simple therefore dismiss the concept. In order to reap the benefits of this magic medicine, it is essential to take the ‘pill’ eg. Laugh. When we laugh, we secrete the love drugs (dopamine, oxytocin, serotonin, endorphins) vs. cortisol when we are stressed. Laughter is high vibration activity that brings us to the present. Creativity opens as our brain is oxygenated. Laughter connects us on a deeper level. When we feel good, we do good.

What do you wish someone had told you at the beginning of your career?

I wish I knew how important it was to start a laughter club, for my own health. It is in the practice of something that it becomes habit. Since adding laughter to my daily health regime, it has helped me to become more resilient, more joyfilled and less stressed. I know the benefit of laughing for the health of it. This drives me to want to educate others on how to raise their vibration, get more energy, connect better and live more joyfully. I incorporate tapping, brain gym and other healing modalities. Laughter goes with everything.

What makes you most optimistic about the future of your industry?

I am optimistic about the future of Laughter Wellness as we have a global mental health tsunami. Laughter gets us out of stress and into joy. Laughter has many health benefits. Did you know the brain requires 25% more oxygen than the rest of the body? Laughter forces us to breathe deep. When stressed, we’re not breathing properly so our body isn’t getting enough oxygen. Laughter gives us hope as we connect better, live in the present and just enjoy life more. Laughter is too important to leave to chance that’s what give me hope for the future.

What belief do you hold about your industry that is not shared by many?

I believe laughter is going to play a vital role in assisting folks to live a more joyfilled life. Laughter is the fastest happiness hack. Laughter is the best medicine is a universal expression. Laughter gets us out of stress and into joy. There are lots of opportunities to bring this magic medicine to the world. Laughter raises our vibration, oxygenates our bodies, helps us connect on a deeper level and brings us to the present moment.

What belief do you hold about your industry that is not shared by many?

I believe laughter is going to play a vital role in assisting folks to live a more joyfilled life. Laughter is the fastest happiness hack. Laughter is the best medicine is a universal expression. Laughter gets us out of stress and into joy. There are lots of opportunities to bring this magic medicine to the world. Laughter raises our vibration, oxygenates our bodies, helps us connect on a deeper level and brings us to the present moment.